When guests enter your home, they instantly get a vibe for what you’re all about. They know what type of furniture you like, what types of foods you eat, the movies you watch, the music that makes you dance, and so much more. Your home reflects your character, your integrity, your essence — and the exact same concept applies to your business’s website. The various elements of website design should be a reflection of you and your brand. Your website tells visitors that your products, services, and character are in line with what they need.
10 Fundamental Elements of Website Design
1. Eye-Catching Images
Photographs, videos, infographics, and more will be the first things that website visitors see. Black text on a white background is dull, but images create excitement, leading visitors to delve deeper into your business.
2. Responsiveness
Without a doubt, one of the most important elements of website design is that your pages can be viewed on screens of any size. Our devices are with us 24/7, whether they are phones, tablets, laptop computers, gaming devices, televisions, or desktop computers. Your website should be clean, accessible, and interactive on any device.
3. Interaction with Website Visitors
Users should be able to easily contact you through online forms, or maybe even speak with you by clicking on a button. If your visitors can interact with you, they will be able to form a true connection with that real person behind the monitor.
4. Contact Information
Your contact information should be highly visible on your homepage.
Sometimes, your visitors know exactly what they want: to be able to reach you. Don’t make them jump through virtual hoops in order to find your email address. If you do, they just might find your site exhausting and go elsewhere.
5. The Ability to Update Often
Your website should be updated regularly, giving past visitors a reason to return to see what’s up. If your site never changes and there’s nothing new to see, why would they? Keeping your site current also is one of the most important SEO techniques, and it’s a strategic way to attract new prospects.
6. Social Media Icons
We’ve talked about the importance of social media marketing in other blogs, and having links to your accounts right on your own website is a smart way to increase traffic to social media pages.
7. Information Visitors Need
It’s not only about selling. Sometimes, it’s about informing. Even if they don’t ultimately buy your product, providing prospects with the information they need to make informed decisions will lead them to respect and trust your brand. And that’s important for your business’s longevity and growth.
8. Search Engine Optimization
Carefully and creatively optimized content is what will lead prospects to your site. It will even lead the search engines to recommend your site.
9. White Space and Large Headers
Your website should be informative, but not crowded. Using minimal words in large fonts for headers will help people navigate your site, and the use of white space keeps them from getting distracted or overwhelmed. Simple, pretty, and clean is where it is.
10. Calls-to-Action
Clear and concise calls-to-action are integral components of digital marketing. Your visitors must be able to spot them easily, and then click on them without anything else getting in their way.
And That’s Just the Beginning
These are some of the most common elements of website design. We have many more creative ideas in our vault. We can use these skills and tricks to build websites, from start to finish, that truly represent your brand. How do we do it? Contact us, and you’ll start to see.